16.2.2018
When Dubai Meets Florence, Architecture Meets Fashion
Roberto Cavalli Lifestyle in New “I Love Florence” Tower
Construction on Dar Al Arkan’s AED 800 Million Skyscraper on Dubai Canal to Start in Early 2018, with Signature Interiors by Roberto Cavalli
(Florence/Dubai, UAE- December 13, 2017) – A new luxury tower in Dubai named “I Love Florence” will be the first in the world to carry the “Roberto Cavalli” brand, bringing the glitz and glamour of runway to private homes. For the first time, Roberto Cavalli designs the interiors of an iconic residential tower with a range of exquisite home accessories and ornate fittings from Cavalli interiors.
Gian Giacomo Ferraris, Chief Executive Officer of Roberto Cavalli, said at the launch in Dubai today: “I see a strong correlation between Florence and Dubai, with both cities projecting elegance, art and design in everything they do, each in its own way. The new tower will embody Roberto Cavalli’s passion for beauty, design and celebration of Italian craftsmanship. It will encapsulate the high-end luxury our fashion house has been famed for. The rich interiors of Roberto Cavalli will project bespoke living spaces adding depth, character and style. They will be an embodiment of all the strength and glamour of the maison ‘Roberto Cavalli’ lifestyle, delivering energy, prestige, emotion, success, and desire to experience.”
He added: “We are excited to work on this project that combines the sophistication of fascinating Florence with the famed luxury of dazzling Dubai. The interiors of the lavish 34-storey waterfront skyscraper, located in one of the world’s greatest urban transformations, will offer its residents a refined living experience that also echoes the romantic vibes of the rustic streets of Florence.”
Work on the AED 800 million “I Love Florence” tower, developed by Dar Al Arkan, the largest listed real estate developer in the Kingdom of Saudi Arabia, and located on Dubai Water Canal in the Business Bay area, will commence in January 2018.
Yousef Bin Abdullah Al Shelash, Chairman of Dar Al Arkan, declared: “When we set out to draw our vision to become leaders in global real estate development, we decided to only settle for the best, hence our choice of Dubai Canal as a location, and the epitome of Italian luxury, Roberto Cavalli, to conceptualise and create truly outstanding living spaces, not only in the residential units, but across the tower’s amenities, including the lobbies, gym, swimming pool, yoga area, outdoor training area, and hallways. Residents and visitors will experience a true Florentine feeling.”